The elderly population represents the fastest growing segment of the marketplace. Today these consumers have a more active lifestyle, live longer, work longer and spend more money.
Seniors have the potential to be loyal customers and appreciate when companies go the extra mile to make their experience convenient and pleasant. What is your business doing to attract and keep these consumers?
The Better Business Bureau serving Southeast Louisiana receives inquires and complaints from elderly consumers on a daily basis and here’s what they look for when selecting a business.
1. Credibility. Older consumers are very likely to check the history and reputation of a company before doing business.
2. Service after the Sale. Businesses should contact their senior customers to see if they are satisfied with the product or service.
3. Guarantee or Warranty of the Product or Service. Offer to stand behind your sale.
4. Making the Elderly Comfortable. Spend time training your staff how to deal with older consumers If possible, provide written information about your product or service in large print.
5. Your Facility. If the consumer is visiting your space—is the office or store easy to move through? Is there a place to sit and rest.
6. Advertising. Consider placing your ads in media that appeal to these mature readers, viewers and listeners. Use senior models in your advertising. Do not be afraid to ask for their business.
Let them know you are a BBB Accredited Business.